When a company is in the beginning or high growth stage of the business cycle, there comes a point when the founder must let go some control so that the business can be more professionally run. The current business model is somewhat aimless, but oriented towards high end positioning. An alternate direction is that the business can focus on becoming a volume supplier. The designer is capable of having a mainstream touch, and Turkey is a great place to follow a high-volume, low-margin business model for export. This would leverage the low cost of production and the effort that the government puts into creating export opportunities. At this point, as an unknown brand, he still has the...

(2013). Turkey. Central Intelligence Agency. Retrieved April 29, 2013 from https://www.cia.gov/library/publications/the-world-factbook/geos/tu.html
ITKIB. (2010). Turkish textile industry. stanbul Tekstil ve Konfeksiyon "hracatc" Birlikleri Retrieved April 29, 2013 from http://www.itkib.org.tr/english/about/sectors/textile/textile_info.pdf

Saba, G. (2013). Global marketing -- Turkish textile industry and its competition power. Ege University. Retrieved April 29, 2013 from http://www.slideshare.net/GamzeSaba/global-marketing-turkish-textile-industry-and-its-competition-power